Experience

Freelance - Digital Marketing Strategy Consultant January 2021 - Current

Identified strategic video content opportunities for a global Baby and Maternity products brand by researching organic content for first-time mothers on target-audience trained social media accounts, leading to an average increase of 15,000 views per video through new content production.
Secured project buy-in from small business owners by clearly presenting marketing strategies as tailored solutions to their specific challenges, aligning on campaign goals to drive faster progress toward sales objectives.
Redesigned a catering business’s website with impactful visuals and SEO-optimized copy, leveraging the company’s unique background and growth story, leading to an increase in catering sales by 35%.
Emphasized the brand values of a food delivery blog’s social videos by implementing an organic, fast paced editing style into video content, increasing CTR to the site by 200%.

Gallery Media Group - Video Producer/Editor/Shooter April 2021 - Oct 2023

Presented a strategic solution to rising public distrust in the ONE37pm brand to senior management by drawing trends in performance metrics and social listening data, resulting in a budget reallocation to support a new content strategy.
Reworked the strategy for ONE37pm’s video content, transforming the brand into a credible authority in our verticals and growing the audience by 1.7M followers across Instagram, TikTok, and YouTube.
Coordinated the strategy rollout with creators and social media managers, organizing meetings to discuss the alignment of pitches and rework ideas out of line with the brand, increasing aligned output to 75 videos per week, exceeding initial expectations.
Wrote, shot, and edited 20+ unique, organic series that developed narratives around significant gaming, sports, tech and finance news, gathering over 130M views and increasing the average watch-through rate from 25% to 56%.
Fostered relationships with creators by introducing weekly meetings and incorporating constructive feedback into strategy improvements, boosting their commitment to the brand by 20% and enhancing off-hours news reporting responsiveness, increasing our share of voice in key verticals

Freelance - Video Editor Aug 2019 - Feb 2020

Edited a branded, long-form docuseries for Slimfast called The Keto Woman, designing and animating motion graphics consistent with the brand guidelines.
Produced and edited social video content for influencer Naomi Whittel, promoting the aforementioned docuseries by creating organic clips in a style similar to her grid.
Collaborate with Naomi Whittel’s creative strategist, by deciding priority clips and aligning on the best creative approach, turning around 15 clips with no revisions within a week of assignment

Sirin Films - First Assistant Director Aug 2019 - Sep 2019

"Portrait of a Young Man" (Feature)

Identified and addressed safety concerns and external firearm threats (see location) firmly but calmly to protect the majority young adult cast, ending the shoot with zero injuries to cast or crew.
Replaced an inefficient 1st AD, establishing shot lists and shooting schedules to optimize set efficiency and ultimately comply with child labor laws

Producer Jan 2019 - May 2019

"The Professionals" (Short)

Scouted locations, organized shot lists and shooting schedule in Movie Magic, crowd-sourced funds and other resources, auditioned talent, managed finances, and oversaw general pre-production of the short film "The Professionals"
Supported cast and crew on set by resolving any and all problems and maintaining a productive and positive environment on set

First Assistant Director Jan 2019 - Apr 2019

"The Right Swipe" (Short)

Communicated between and organized departments on set to optimize our workflow
Collaborated with the Director and DP to prioritize shots and ensure a timely end of day
Pinpointed and resolved potential hazards on set to guarantee the safety of cast and crew

Second Assistant Director Jan 2019 - Apr 2019

"The Lead" (Short)